![]() ![]() ![]() ![]() In the past few months, the company released their second product, Hightouch Audiences, which lets anyone define what data they need in their tools, regardless of whether they know SQL or not. Hightouch series iconiq growth 450msawersventurebeat software#This enables every business team-sales, marketing, support, success- to get real-time customer data in the software they use to talk to customers including CRM, email, and support platforms. The company intends to use the funds to expand their investment in product and engineering and further improve the core developer experience.Ĭo-founded by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch provides a Reverse ETL platform, which syncs data from data warehouses to various SaaS tools. The round, which increased its total funding to $54.2m, was led by Iconiq Growth (early backers of Snowflake) with participation from Amplify, Bain, YC, and Afore, as well as angel investors Barr Moses (founder of Monte Carlo), Gene Lee (founder of Ramp), Maxime Beauchemin (the original creator of Airflow), and Alex Pall (The Chainsmokers). Hightouch, a San Francisco, CA-based Reverse ETL software company, raised $40m in Series B financing at a $450M valuation. For more information, visit co-founders Josh Curl (left), Kashish Gupta (center), and Tejas Manohar (right) Hightouch's hundreds of customers range from fast-growing startups like Plaid, Betterment, Calendly, and Lucidchart to large enterprises like AXS, GameStop, Nando's, and Autotrader. In November, Hightouch announced $40M in Series B financing at a $450 million valuation led by ICONIQ Capital, early investors in Snowflake. Hightouch, a Powered by Snowflake Partner, is the world's leading Data Activation platform, syncing data from warehouses directly into SaaS tools. "We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers."Ĭlick here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences. "Being recognized as a company to watch in Snowflake's inaugural Modern Marketing Data Stack report is a testament to the dedication Hightouch demonstrates for our joint customers," explained Hightouch co-CEO Tejas Manohar. Second, marketers can leverage all their data rather than being confined to the fixed data models offered by most off-the-shelf marketing technology solutions. First, marketing teams can skip the implementation phase of traditional martech solutions and start personalizing customer journeys on day one. This approach offers enterprises two major benefits. Hightouch was identified in Snowflake's report as a 'one to watch' in Activation & Measurement by differentiating itself from traditional CDPs and establishing Snowflake as a single source of truth. "Hightouch's innovative approach to enabling data and marketing teams to activate audiences within Snowflake qualified them as 'one to watch' in the Activation & Measurement category." "Marketing professionals continue to expand their investment in analytics to improve their organization's digital marketing activities," said Denise Persson, Chief Marketing Officer at Snowflake. Snowflake's report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as "leaders" or "ones to watch" within each category. ![]()
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